It can sometimes seem like some prospects won't ever become customers. As time drags on – along with your customer's feet – you approach the time when you have to stop trying. Of course, there are some cases when nothing you can do will bring them around, but until that time, you want to do all that you can to get the sale.

In BusinessKnowHow, you can read five tips for turning cold prospects in to hot leads. Communication without inundation is the cornerstone of eventually turning prospects around. First, recognize that while they may not want to buy from you now, or next month, it's possible that their circumstances will change.

You probably already have a customer and potential customer email list. Now it is time to use it for more than one-to-one communications. Create a monthly newsletter about your company, your products, and your industry. Keep it informative; don't turn it into a sales piece. As the months go by, your monthly news email will keep your company in the forefront of potential customer's minds.

Taking things a step beyond a newsletter, host a monthly conference call. Again, keep it informative, but lighten things up with guest speakers and contests. Speaking of guest speakers, don't be afraid to use people who will talk about things outside your industry. Just be sure they are entertaining.

People and personal relationships are key in business, and this situation is no different. If you can befriend someone in the company, do it. They don't have to be in the decision making process to be invaluable. If you stay in touch with your contact, they can keep you apprised of changes within their company. Another great contact to have is the receptionist or secretary of the decision maker. They may or may not have influence, but they can guide you through their company's political harbors.