Think for a moment; how do you get the word out about your conference calls? How do you fill them up with participants? If you don't already use registration pages, it may be a good time to do so. If you do use them, are you realizing their full potential?
Registration pages are an excellent, yet underused feature of webinars. A registration page is a web page with an online form that people can fill out with their contact information, business information, or whatever else you want to ask. People fill out this form, because after they hit “submit,” they get the time, date, conference codes, and dial-in number of a conference call.
There are many uses for registration pages other than simply collecting information. You can use them to get billing information if you are selling the conference call. If you aren't selling the call, you can put the word out and get a list of people who are interested in your products or what you have to say.
You should know that conference calls can be forever. Instead of doing your presentation over and over, you can record and make them available for playback. You spent enough time preparing your presentations; it should be comforting to know that they won't be wasted. Recorded conference calls can be accessed anytime by the people you choose.
Of course one way to choose those people is with a registration page. Include a registration page on your website and when customers are browsing your products and want to learn more, then they can sign up and get access to your recorded conference call. They get instant informational gratification and you get their contact information. Using a registration page in this way gives you a 24/7 lead generator. Even just casual browsers can be followed-up on by your sales staff.
