You hang up the phone and drop the headset to your desk. The audio conference is over and it was great. All you hard work and preparations over the past two weeks were worth it. All you can do now is hope that it was good enough to get some clients. Actually, there's something else you can do.
One of my favorite sayings is to work smarter, not harder. And it's seems like hard work to prepare so much for each presentation for each group of clients. It's necessary of course, but there might be a better way.
Remember the recording of the audio conference? That little digital file is worth a lot and should not be left to gather electron dust in the back of your computer. You worked hard to create it, now let it work for you.
The first thing to do is to identify what kind of information is on the recording. Is it sensitive or confidential? Does it contain proprietary information? Don't forget you can cut up the recording into segments. Figure out who can hear how much of what part of the recording and segment as needed.
Next, work that website! Upload your recording—and any others you may have lying around—to help drive traffic to your website. The recordings will also give potential clients a taste of what you can do for them. They can also let clients who missed the audio conference a chance to get caught up.
Now it's time to go on the offensive. If you have a company newsletter, make sure to include an announcement about the recordings on the website and a brief description. Don't forget to provide a link to the recording.
You can do an email campaign that describes the recording and has a direct link. You can also Twitter the link, and put it on LinkedIn, MySpace, and face book too. It's possible that you could have a lot of people suddenly show up to your website to listen to the audio conference recording, all within minutes of the actual conference.
