We've all been there, stuck in a tedious meeting.  Graphs and bullet points crowd the screen and the speaker drones on.  And now it's your turn to give the big presentation.  You want to be informative.  You want to reach your audience.  You want to get your point across.

How do you accomplish that?  Is an hour long enough to cover all of the vital information?  How many PowerPoint slides will you need?  Forty?  Sixty?  And that is exactly how all of those boring meetings get born; the need to thoroughly inform the participants, the fear of not doing enough to make your point well.

In TheWebinarBlog, Ken Molay talks about how people are moving towards smaller, more succinct ways to deliver information using Twitter and its 140 character messages—and how well that's been received.

Technology has increased the speed of our world, of business, and made it possible—and easy--to present incredible amounts of information in one sitting.  But is it always a good idea to fill up that sitting?

There are two crown jewels in the web conferencing crown: bullet points and graphs.  With bullet points, there is a great temptation to get as much information on the screen at the same time, especially when it all coincides with what is being said at that moment.

Instead, keep the font large, say 30 points.  Only include the absolute highlights from your speech and don't be afraid to use more slides with fewer points on each.  One choice word, alone in the middle of a slide and centered, will make more of an impact than a slide packed with sentences.

It should be the same with graphs.  Keep them simple and only make one point per graph.  If you can tell the whole story with a single line, do it.  If there are multiple lines with multiple points have multiple graphs.  And always label simply and label large.

If the knowledge in the bullet points is vital, but numerous, provide it in a document that they can take with them to study later.  If a graph is complex, show a simple version during the presentation and provide a handout with the graph in its entirety.

The main motivation behind less is more is that you are doing all this to get your message clearly to your participants.  Remember that the human attention span is short, and there is only so much information a person can absorb before they tune out.

You hang up the phone and drop the headset to your desk.  The audio conference is over and it was great.  All you hard work and preparations over the past two weeks were worth it.  All you can do now is hope that it was good enough to get some clients.  Actually, there's something else you can do.

One of my favorite sayings is to work smarter, not harder.  And it's seems like hard work to prepare so much for each presentation for each group of clients.  It's necessary of course, but there might be a better way.

Remember the recording of the audio conference?  That little digital file is worth a lot and should not be left to gather electron dust in the back of your computer.  You worked hard to create it, now let it work for you.

The first thing to do is to identify what kind of information is on the recording.  Is it sensitive or confidential?  Does it contain proprietary information?  Don't forget you can cut up the recording into segments.  Figure out who can hear how much of what part of the recording and segment as needed.

Next, work that website!  Upload your recording—and any others you may have lying around—to help drive traffic to your website.  The recordings will also give potential clients a taste of what you can do for them.  They can also let clients who missed the audio conference a chance to get caught up.

Now it's time to go on the offensive.  If you have a company newsletter, make sure to include an announcement about the recordings on the website and a brief description.  Don't forget to provide a link to the recording. 

You can do an email campaign that describes the recording and has a direct link.  You can also Twitter the link, and put it on LinkedIn, MySpace, and face book too.  It's possible that you could have a lot of people suddenly show up to your website to listen to the audio conference recording, all within minutes of the actual conference.